The agency said through a press release that SM, home of Girls’ Generation, SHINee, EXO and Super Junior, will launch the store at Lotte Department Store’s Young Plaza located in Myeongdong, one of Seoul’s largest shopping districts.
The store will be filled with 65 types of SM artist-related items and 700 MD goods, the agency added.
Due to the great success of EXO’s first studio album “XOXO(Kiss&Hug),” the store will provide products featuring them as well, including daily supplies, stationary, clothes and closed pictorials.
SM previously launched a SMTOWN pop-up store on January 2 to 13. This year’s pop-up store will be open on June 28.
Source: 10Asia News